The Fordham BID Business Improvement District, formed in 2005, is a not-for-profit local development organization founded in 2005. Our primary mission is to foster, promote and grow our world-class businesses, cultural and educational facilities, residence and retailers.

Managing the Fordham Road Business Improvement District (BID) covers maintenance and sanitation conditions, provide business assistance and development services, security, facilitating the construction of public spaces and streetscapes that promote an active and cohesive community, environmental improvement for existing and new business, promote Fordham Road’s cultural assets and importance and engaging with our diverse community.

Our services

Our BIDs provide supplementary sanitation and public safety services, marketing support, placemaking events at our public plazas, and streetscape improvement and beautification.

Services we provide:
  • District Beautification
  • Supplemental Sanitation Services
  • Snow clearance of pedestrian crosswalks and ramps
  • General Marketing and Promotion
  • Community events
  • Community and Business Advocacy
  • Business Development Services
Forms available for download:

Our Staff

Wilma Alonso – Executive Director

Wilma began her career on Fordham Road back in 1995 at the Bronx Council for Economic Development. It was during her time as the Executive Director of this founding organization that she helped establish Fordham Road BID in 2005. Since then she has long been considered the heart and soul of the organization and is known across the city as a fierce advocate of the neighborhood and is the architect behind many of the economic, social, and capital improvements that have occurred on Fordham Road.

Some of her major accomplishments include securing $3.5 million for the renovation of Bryan Park, securing funding for and overseeing the $1.5 million installation of historically accurate replicas of lamp posts throughout and beyond the BID borders, which at the time was the largest street lighting installation project in The Bronx's history.

Wilma's leadership, resourcefulness, partnerships, and creativity continue to be the driving force behind the direction of the Fordham Road BID.

Daniel Bernstein – Deputy Director

Daniel Bernstein, Deputy Director of the Fordham Road Business Improvement District (BID), assisted in the BID’s start-up in 2005. Daniel manages all day to day operations, including budget financial procedures, grant requests and policies, general administration, and park and public development/capital improvement projects. He directly supervises all BID staff and acts as the primary liaison with city contractors and service personnel. Throughout his term, he has assisted in designing and creating a variety of marketing events and advertisements.

In 1996, Daniel joined the Madison Avenue BID in Manhattan. As Operations Manager, he presided over all security and sanitation personnel. In addition, he managed a $1.3 million budget, all personnel records, service contracts, insurance policies, and payroll. To date, Daniel continues to serve the Madison Avenue BID as a financial consultant.

From 1999-2005, Daniel served as an auxiliary police officer for the New York City Police Department. In 2002, he also began his charitable vocation for the New York City Chapter of the National Multiple Sclerosis Society as an executive board member and continued in this capacity for six years. He currently holds positions on the Bronx Advisory Board for Visions Services for the Blind and Visually Impaired (since early 2010) and Bronx Regional Board of The American Cancer Society (since 2011).

Daniel resides in Cold Spring, New York with his two children. Besides his spending time with his kids & his English bulldog, Bronx, Daniel’s favorite diversion is playing pool in a weekly Manhattan league, which he’s participated in for over twenty-five years.

Oscar Alvarado – Business Service Coordinator

Oscar has been working closely with the Fordham Road BID since 2017. He has provided material support to the BID as our in-house DJ and event host for a number of our outdoor community events. He’s also proven to be a great resource in the development of a number of those events. Since May of 2020 Oscar has been working even closer with the BID when he was officially brought on the team as the Business Services and Community Outreach Coordinator.

His background in real estate, property management, hospitality service, event marketing, and production positions him well for our dynamic environment which involves working with property owners, business members, and the general public at large. More importantly, is his in-depth connection with the neighborhood. Oscar grew up a few blocks away from Fordham Road on East Kingsbridge Road; it’s only fitting to say he’s in touch with the needs of his community both in business and in general.

BID Board of Directors

David Rose
Chairman, (Automotive Reality)
Class A
Jason Mizrahi
Vice Chair (Original Product Corp.)
Class A
Bill Colona
Secretary (Fordham University)
Class A
Donald Simon
Vice-Secretary (Monroe College)
Class A
Property Owners
William Colona, Fordham University Class A
Melissa Davis, New York Public Library, Bronx Library Center Class A
Frank DeLeonardis, 2477-2487 Webster Avenue Class A
Michael Hirschhorn, Jenel Management Corp. Class A
Alan Jemal, Jem Realty Management Class A
Samuel Jemal, Fordham Associates, LLP Class A
Storey Hess, RPAI US Management, LLC Class A
Commercial Tenants
Government / Elected Officials & Representatives
Angelos Kontos, NYC Department of Small Business Services Class D
Rafael Roger, Bronx Borough President’s Office Class D
Angel R. Vazquez, NYC Council Member Ritchie Torres’ Office Class D
Khadim Niang, NYC Comptroller's Office Class D
Non-Voting Community Members
Kenneth Brown, Community Board 5 Class E
John Sanchez, Community Board 6 Class E
Ischia Bravo, Community Board 7 Class E

Annual Reports


Our Sponsors